How to Stay on Track

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When I was thinking about this topic, I was thinking about a boy named Adam. Adam runs the 100 meters. People watch him run and notice he's usually focused. So one day, someone asked him how he stays on track with each game. Adam's answer was that he begins each game with the end in mind. This means that even before the game starts, he imagines the win in his mind. To him, he was already seeing how he won. Hmmn.

Adam further explained that this helps him avoid distractions. For example, there are times when he just wants to sit on a couch and do nothing. But when he thinks about winning his games, he is propelled to stand up and train.

This story of Adam makes me think of a principle in finance called "Target Costing". Don’t worry, it’s not a finance jargon. It’s a principle that’s applicable to everyday activities. For example, say you wanted to start selling a particular type of footwear. You have two options - you could estimate the costs, add a mark-up for profit and arrive at your selling price. Let's imagine you arrive at $10. However, the problem with this approach is that when you take your footwear to the marketplace, you may find the same type of your footwear selling for $5. Alternatively, you could start with the end price of $5 in mind. This means you know that consumers are only willing to pay $5. So, you deduct your desired profit from the $5 and then the remainder will be your target cost. This allows you to source the raw materials of the footwear more cheaply without jeopardizing quality. This way, you win, and your consumers win. That's the power of starting with the end in mind.

Bearing this story in mind, next time you have a goal set, try beginning with the end in mind. Imagine the end and work backward. It tends to be a game changer.


Worry can weigh a person down, but an encouraging word cheers a person up. 'Cornish’s Cheer' hopes to be an encouragement to people who are under pressure, feel lonely, discouraged, or rejected. I hope these writings impart cheer, and hope and help you flourish with patience, love, and sincerity. Be encouraged and cheered. Also, practice 'speaking' positive affirmations, which can be a powerful tool to help boost confidence.

Nothing in this blog is intended to serve as life, career, health, or financial advice. Do your own research.